I thought this trailer did a nice job of mixing computer graphics with text and music to create something very animated and not as stilted as other trailers I've watched. The feel of the video was pretty neat too. It offered a brief glimpse of what the book might entail and I might just have to read it. Plus I kind of liked the cover art too. The book just came out a few weeks ago, July 10th and was published by HarperCollins. Have you read it? What'd you think?